Universities and Communicat-O: 7 reasons how Communicat-O drives 10X engagement.

You will lose customers if you keep them waiting or make them feel like they are not having a good time. You will probably also miss out on selling opportunities and the trust of your customers by not keeping your service up to the mark. Bad customer service can put a stop to your business. Does anyone want that? Of course not! 

The Salesforce chatterbot powered by Communicat-O has been designed specially to turn this around. 

In this modern era, you will find chatbot solutions available for almost every industry- marketing, government, finance, B2B interaction, real estate and even Healthcare. This is mainly because people find chatbots more reliable for getting answers than website forms. 

With the advancement of technology, now the chatbot does more than answer. For example, the salesforce chatterbot offers many essential things like the diagnosis of symptoms, mental Healthcare consultations, nutrition facts, and tracking in the healthcare industry. 

It played a significant role in answering questions during the covid 19 pandemic. 

 

What is a Chatbot?

Salesforce created chatterbots/ chatbots to understand and handle customer interactions with the help of AI. A chatterbot is a virtual assistant that works like a solution that uses AI to help you solve your clients’ needs. We have enhanced and taken forward the vision with our product- Communicat-O. 

It saves your team’s time and effort by answering automatically. That will help the organization reduce the human team’s workload and save time and money. 

Salesforce is very helpful for analyzing customer data, supporting managers and directors by taking effective decisions and enhancing productivity. 

Artificial intelligence has improved productivity without sacrificing quality by using its two primary skills; Machine learning and Natural language processing (NLP). For example, in Customer Service, AI has freed up human work capacity to work on more complex issues.

Let’s dive right into 11 things you probably forget to do with your salesforce chatterbot. 

 

1- Determine the Availability of your Bot

If your company usually faces loads of calls and messages, then Salesforce Chatterbot can help you ease it. In addition, some companies can improve their management levels by serving customers on these platforms. But generally, the more challenging issue the company faces is to serve the customers right and connect with them directly. 

Therefore, Communicat-O keeps your bot available 24*7 and ensures there is no downtime. 

 

2- Collect Consumer Data 

Salesforce chatterbots are designed to reduce and enhance the work which used to be done by human force. Chatterbots are intended to do some functions better in less time. 

Customer service and collecting consumer data can be done with the help of Salesforce ChatterBot. Human resources can be conserved as Communicat-O enables intelligent automated replies by leveraging technology and AI.

 

3- Better ROI

As you might know, ROI is directly proportional to how any industry uses the salesforce chatterbot. 

The significant benefit you can avail for your business by using chatterbot is reducing handle time, increasing CSAT, and increasing case deflection. 

Using Communicat-O, your business benefits at a minimal cost as low as $15/user/month, so the more use of the bot, the better the ROI. 

 

4- Automate Resolve Customer Issues 

Customer is key to any industry for it to work well. Any company will like to improve and hold onto their customer base with your product or service happy. For keeping your top clients happy, these companies prefer to rely on NLP and connected CRM data. 

Salesforce has introduced Einstein Bots which are AI-powered and CRM connected chatbots. That will benefit the advances in AI and help reduce the costs for the company. 

 

5- Track Performance  

Communicat-O has a built-in performance analysis program installed. With the help of the bot, you can measure the metrics such as response time average, handle time and other factors related to keeping work on track. With metrics handy, it helps make decisions faster and better.

 

6- Effectively Connect With Business Process  

Many industries, including Healthcare, are already effectively using the salesforce chatterbot as an essential and integral part of their customer service. 

Communicat-O integrates chatterbots into existing business processes to start actions on the agent’s side. For example, we are successfully using Bots to connect with customers and finish the required steps automatically on the agent’s behalf. 

 

7- Build CRM with AI 

Build your customized chatterbot with Communicat-O. It will help you create conversational flows that will connect data in salesforce by using simple language for better understanding by the customers. 

The benefits of advances in AI with the help of Communicat-O  in Salesforce will help make the customer experience more authentic. For example, you can add common types of customer questions and answers to them and some human-like dialogues for better customer interactions. 

 

8- Reduce Cost 

It goes without saying that a trained chatterbot who takes care of customer service 24*7 makes the human support team useless. Therefore, the more intelligent your solution is, the lesser your cost. 

Having a bot powered by Communicat-O with 24*7 service reduces the human services and helps the company save some costs. 

 

9- Boosts Sales 

Along with resolving customer complaints and queries, the salesforce chatterbot can also detect sales and carry out real-time selling actions. With the help of this virtual assistant, your sales team’s workload will reduce. 

 

When our chatterbot detects a potential sale, it asks the customer to fill out a form and send the details to the sales team. In simple words, the bot automatically connects seamlessly to your CRM workflow. 

 

10- Offer Unlimited Support  

You can now forget about making your customers unhappy with no or late response. As of now, you can entirely rely on Communicat-O’s chatterbot to resolve any customer complaints and demands immediately and 24*7 in all your channels and websites. That way, you will have excellent customer relations maintained. 

 

11- Build a Team for your bot 

 

Building an effective team for your bot is very crucial for your industry. You must have three stakeholders- 

 

  • Product Owner
  • System Administrator 
  • Content Writer 

 

Keeping the above three staff will help you ensure that your bot is working effectively. In addition, they will help you incorporate the bot with the external system, design the conversion for advertising and communications, and manage the bot’s versions.

You will lose customers if you keep them waiting or make them feel like they are not having a good time. You will probably also miss out on selling opportunities and the trust of your customers by not keeping your service up to the mark. Bad customer service can put a stop to your business. Does anyone want that? Of course not! 

The Salesforce chatterbot powered by Communicat-O has been designed specially to turn this around. 

In this modern era, you will find chatbot solutions available for almost every industry- marketing, government, finance, B2B interaction, real estate and even Healthcare. This is mainly because people find chatbots more reliable for getting answers than website forms. 

With the advancement of technology, now the chatbot does more than answer. For example, the salesforce chatterbot offers many essential things like the diagnosis of symptoms, mental Healthcare consultations, nutrition facts, and tracking in the healthcare industry. 

It played a significant role in answering questions during the covid 19 pandemic. 

 

What is a Chatbot?

Salesforce created chatterbots/ chatbots to understand and handle customer interactions with the help of AI. A chatterbot is a virtual assistant that works like a solution that uses AI to help you solve your clients’ needs. We have enhanced and taken forward the vision with our product- Communicat-O. 

It saves your team’s time and effort by answering automatically. That will help the organization reduce the human team’s workload and save time and money. 

Salesforce is very helpful for analyzing customer data, supporting managers and directors by taking effective decisions and enhancing productivity. 

Artificial intelligence has improved productivity without sacrificing quality by using its two primary skills; Machine learning and Natural language processing (NLP). For example, in Customer Service, AI has freed up human work capacity to work on more complex issues.

Let’s dive right into 11 things you probably forget to do with your salesforce chatterbot. 

 

1- Determine the Availability of your Bot

If your company usually faces loads of calls and messages, then Salesforce Chatterbot can help you ease it. In addition, some companies can improve their management levels by serving customers on these platforms. But generally, the more challenging issue the company faces is to serve the customers right and connect with them directly. 

Therefore, Communicat-O keeps your bot available 24*7 and ensures there is no downtime. 

 

2- Collect Consumer Data 

Salesforce chatterbots are designed to reduce and enhance the work which used to be done by human force. Chatterbots are intended to do some functions better in less time. 

Customer service and collecting consumer data can be done with the help of Salesforce ChatterBot. Human resources can be conserved as Communicat-O enables intelligent automated replies by leveraging technology and AI.

 

3- Better ROI

As you might know, ROI is directly proportional to how any industry uses the salesforce chatterbot. 

The significant benefit you can avail for your business by using chatterbot is reducing handle time, increasing CSAT, and increasing case deflection. 

Using Communicat-O, your business benefits at a minimal cost as low as $15/user/month, so the more use of the bot, the better the ROI. 

 

4- Automate Resolve Customer Issues 

Customer is key to any industry for it to work well. Any company will like to improve and hold onto their customer base with your product or service happy. For keeping your top clients happy, these companies prefer to rely on NLP and connected CRM data. 

Salesforce has introduced Einstein Bots which are AI-powered and CRM connected chatbots. That will benefit the advances in AI and help reduce the costs for the company. 

 

5- Track Performance  

Communicat-O has a built-in performance analysis program installed. With the help of the bot, you can measure the metrics such as response time average, handle time and other factors related to keeping work on track. With metrics handy, it helps make decisions faster and better.

 

6- Effectively Connect With Business Process  

Many industries, including Healthcare, are already effectively using the salesforce chatterbot as an essential and integral part of their customer service. 

Communicat-O integrates chatterbots into existing business processes to start actions on the agent’s side. For example, we are successfully using Bots to connect with customers and finish the required steps automatically on the agent’s behalf. 

 

7- Build CRM with AI 

Build your customized chatterbot with Communicat-O. It will help you create conversational flows that will connect data in salesforce by using simple language for better understanding by the customers. 

The benefits of advances in AI with the help of Communicat-O  in Salesforce will help make the customer experience more authentic. For example, you can add common types of customer questions and answers to them and some human-like dialogues for better customer interactions. 

 

8- Reduce Cost 

It goes without saying that a trained chatterbot who takes care of customer service 24*7 makes the human support team useless. Therefore, the more intelligent your solution is, the lesser your cost. 

Having a bot powered by Communicat-O with 24*7 service reduces the human services and helps the company save some costs. 

 

9- Boosts Sales 

Along with resolving customer complaints and queries, the salesforce chatterbot can also detect sales and carry out real-time selling actions. With the help of this virtual assistant, your sales team’s workload will reduce. 

 

When our chatterbot detects a potential sale, it asks the customer to fill out a form and send the details to the sales team. In simple words, the bot automatically connects seamlessly to your CRM workflow. 

 

10- Offer Unlimited Support  

You can now forget about making your customers unhappy with no or late response. As of now, you can entirely rely on Communicat-O’s chatterbot to resolve any customer complaints and demands immediately and 24*7 in all your channels and websites. That way, you will have excellent customer relations maintained. 

 

11- Build a Team for your bot 

 

Building an effective team for your bot is very crucial for your industry. You must have three stakeholders- 

 

  • Product Owner
  • System Administrator 
  • Content Writer 

 

Keeping the above three staff will help you ensure that your bot is working effectively. In addition, they will help you incorporate the bot with the external system, design the conversion for advertising and communications, and manage the bot’s versions.

drive higher engagement with communicat-o
drive higher engagement with communicat-o

Connecting with students and alumni can make a huge difference for colleges and with text messaging emerging as one of the greatest ways to do so, it is no secret that text messaging is the preferred way of communication for almost everyone. Over 90% of smartphone users prefer text messaging over phone calls and 97% of text messages are read within 5 mins. There is multiple research that proves that when organizations implement text messaging as a method of communication, they get a higher engagement rate.

 

Can text messages work for higher education as well as it works for the companies? The answer to this question is yes.

 

Most of the universities are now taking the help of Salesforce SMS marketing to drive the engagement rate of the students and this strategy is turning out to be a success for them.

There’s a Salesforce CRM tool, Communicat-O, which integrates messages received from all over the social media under one unified platform. With the power of a shared inbox, you engage with your students better and ensure no messages are missed.

 

The following are the reasons why text messaging drives 10X engagement using Salesforce in-app messaging:

 

1. Students want to communicate with text-

 This is the number one reason why universities should use text messaging as a method of communicating with prospective students or their students. Because this is how they want you to communicate with them. Students want to connect via text messaging as they don’t like talking on mobile phones and emails are for professionals and old people. A study from Royall and Company found out that 75% of students want to text with admission counselors. With Communicat-O, universities can test their students on the platform of their preference from a single point. Can it get any better? 

 

2.  Email is outdated-

 During this pandemic era, colleges are facing increased engagement challenges as they are continually trying to communicate important updates via emails. Students are suffering from inbox overload with irrelevant information which creates email fatigue and students simply miss or delete emails altogether. Whereas 97% of text messages are read within 3 minutes. Students read a text message more frequently than they read their emails. Communicat-O has pre-configured SMS templates which are more aesthetic than a formal email, sending these templates by Salesforce in-app messaging drives engagement rates higher and higher.

 

3.  Text engagement rate is much higher- 

 Studies show that less than 25% of emails related to education are ever opened. 98% of mobile phone owners read every text that they receive and 90% of them are read within 3 minutes. With this massive discrepancy, it is easy to identify that SMS response rates are 4 times higher compared to any other form of communication. Texting is the most convenient way for students to access all the relevant information provided by the institutions.

 

4.  Texting provides real-time problem-solving-

Texting is the personal form of communication, you can engage students more via texting with them. This two-way form of communication also opens the door for future communication. Institutions know the disappointment of students leaving the colleges for the problems that could have been easily resolved, only if they were aware of the problems. When students are finding it difficult to resolve problems, personal or college-related, they are relieved to know that their support system is just a text away. What Communicat-O does is integrate all the social media interaction platforms under one single user interface. With the power of a shared inbox, it becomes much easier to engage with students better and to ensure that no messages are missed. 

 

5. Texting is quick and easy- 

 All the students are very responsive when they are communicating in text messages. They all have their smartphones attached to them all the time and it is against their nature to miss any text that they receive. It is because they find it very easy to start a conversation in texts, they prefer texting over calling, it’s their comfort zone. It’s highly unlikely that they will follow up on their emails, ask queries via emails or even complete their pending tasks by seeing an email notification. To them, all the emails are trash, because of which pending tasks plummeted. Communicat-O’s intelligent messaging and quick response helps in engaging more students with the institution. With a college SMS option, students are more likely to send in their queries and in turn, apply to institutions’ programs.

 

6.  Personalization is the key to engagement-

No two students face the same problem throughout their college career, they all come from different backgrounds, having different stories. Some of them need more support than others and communication is necessary to check in with their students, to support them in their well-being, and to impart a sense of belonging. With the help of Communicat-O, institutions can send personalized messages through Salesforce in-app messaging to students, personalizing in a way that will take care of every student’s need. Communicat-O’s behaviourally intelligent chatbot can build meaningful relationships with students by talking in a way that is friendly, fun, and suitable to them. This fosters a two-way approach to communication and students will feel less hesitant in sharing their problems or raising questions. Thus, driving engagement rates higher and higher.

 

7. Text messaging revivifies staff-

As education turned online, many staff members struggled to engage or motivate their students. There is a bombardment of emails in students’ inboxes with so much irrelevant information, which in turn, results in not opening emails. Staff members find themselves answering the same questions over and over again, leaving them a little to answer the more complex questions. You just need to feed in the answer in Communicat-O’s behaviorally intelligent chatbot and the rest will take care of answering the same question again and again. Giving staff members more time to prioritize students with complex queries and cultivate meaningful relationships with them. By implementing Salesforce in-app messaging, institutions are empowering their teams to work smarter and together.

 

Keywords: Salesforce CRM, Salesforce CRM marketing, Salesforce SMS marketing, Salesforce in-app messaging, Salesforce SMS templates, Social media integration, Salesforce messaging 

Head Office

Office No 204-206, 2nd Floor, Global Business Park Zirakpur, Punjab

Branch Office

Level 3, Augusta Point, Golf Course Road, Parsvnath Exotica, Sector 53 Gurugram, Haryana

Choose Communicat- O

Our Salesforce Social media Engagement Tool helps you to create large volumes of personalized conversations with minimal drudgery and maximum impact across social media and text messaging platform.

Get in Touch

Head Office

Office No 204-206, 2nd Floor, Global Business Park Zirakpur, Punjab

Branch Office

Level 3, Augusta Point, Golf Course Road, Parsvnath Exotica, Sector 53 Gurugram, Haryana

Choose Communicat- O

Create large volumes of personalized conversations with minimal drudgery and maximum impact. across social media and text messaging platform

Get in Touch

Get in Touch