How Much Customer Data is Hiding in Your WhatsApp Chats and How a CRM Platform Helps

Scroll through a sales rep’s WhatsApp and you’ll find budgets, delivery dates, product doubts, and plenty of “I’ll send details tomorrow.” That’s real customer data. Most of it sits on one person’s phone, where nobody else can use it. A WhatsApp CRM platform changes that by tying each conversation to the right customer record. […]