In competitive times like today it often gets difficult to generate convertible leads and keep up with the ones that are being generated. The businesses in such times often end up blaming the sales teams, and the most first thing any business does is hiring more people, or downsizing the team thinking that they are not enough and not doing their job well.
However, if you think about it at a larger scale, it is not your team that has failed but your outdated CRM systems. The real reason your WhatsApp, SMS, and WeChat outreach isn’t scaling is due to the lack of a proper strategy, and the ways that are being used for outreach. In times where automation is a game changer, many businesses are still relying on spreadsheets and switching screens from WhatsApp or SMS.
Is your business doing the same too? Are you also not able to reach clients and miss follow-ups because the conversation gets lost in the spreadsheet? If your answer is yes, then it is time for you to make a switch and evolve your business with better applications that integrate all your communications in a single platform.
Understanding the Real Reason Your WhatsApp, SMS, and WeChat Outreach Isn’t Scaling
Most businesses and sales teams fail to understand that scaling and improving outreach does not come from the quantity of messages that are being sent every minute or does not come from adding more people to your broadcast groups.
Most platforms like WhatsApp, SMS, or WeChat have limitations to sending bulk messages and when your sales messages are being sent randomly on every platform it not annoys your customers but they often start considering those messages as spam and some even report the messages. This not only impacts your sales’ outreach but also harms your business reputation.
But the most astonishing fact is that this is just one of the many reasons your outreach is not scaling. Some of the other reasons include generic outreach across platforms, repetitive messages, outdated workflows, and a lack of an engagement strategy.
Scaling by Volume & Not Infrastructure
One of the major reasons as discussed above is that most sales teams attempt to increase their outreach by sending more and more messages via WhatsApp, SMS, or WeChat and hope that this will someday turn into a lead.
But this is not how the system works. All three apps work differently and are aimed at delivering different results. WhatsApp has a strict anti-spam rule and sending bulk messages without opt-ins are more often than not considered spam and can lead to your business account penalization.
Similarly, sending bulk SMS may reach a larger audience but lacks personal engagement. Customers start to feel the repetitive messages and end up blocking the message senders. On the other hand, WeChat is a widely used platform in China to run a business but the frequent analytical blind spots and other unique behaviours make the generic reach ineffective altogether.
Distorted Communication with No Context
Most sales teams treat WhatsApp, SMS, and WeChat as 3 different applications for outreach and that is the biggest mistake they can make. Treating all these apps differently and lack of unified messaging inbox not only leads to miscommunications but also leads to missed messages and lack of personalisation.
In times like today when customers prefer personalised messages, a mismanaged communication channel leads to missed follow-ups or double-responses. This makes the customer feel not valued and they often treat the upcoming messages as spam.
Further, it may happen that 3 different sales reps are coordinating 3 different apps and with no customer history available or no context of the conversation available it gets difficult for the sales teams to coordinate amongst each other and the customer gets no proper resolution. Moreover, delayed responses and lack of personal engagement makes the client automatically disinterested and disengaged.
Outdated Workflows & Systems
The most common and one of the major reasons your WhatsApp, SMS, and WeChat outreach isn’t scaling is the outdated workflows. Businesses and Sales teams are still relying on spreadsheets, maintaining manual call logs, and recording each customer interaction manually. It is not only exhausting for your sales teams but at a human level it is not possible to remember every conversation and track every lead.
Manual records can easily be erased and it is tough to search through the records as well. When a sales rep is unable to search for that one particular lead it is a missed opportunity and a business loss.
Even if businesses are using automation to increase sales, most of them are not using it the right way. They are automating responses but without any personal touch or connection. The best systems deliver smart automation that augments, not replaces, human conversation.
Fixing the Problem & Scaling Outreach via WhatsApp, SMS, and WeChat
Having understood the real reasons why your WhatsApp, SMS, and WeChat outreach isn’t scaling, it automatically becomes essential to understand the fix, resolve the problem, and get more engagement.
To increase this reach it is important to have a messaging inbox that integrates all your chats in one including WhatsApp, SMS, and WeChat. But this is not all. What sales teams and businesses actually require is a clearly defined automation system that can track leads, capture entire customer history that is accessible to all, and automate messages that feel human and not mechanical.
The aim here is to reduce the manual effort and keep each lead warm and connected to your organization. With properly inter-connected messaging channels and reduced hours of approval, the sales teams can not get more quality leads but can increase their outreach uniformly across channels without losing the essence of the overall business and targets.
A unified messaging inbox
Having a single view messaging inbox can solve half your problems. You can easily track leads, and each customer query is automatically converted to a lead, making it easier for the sales reps when collecting or looking for leads.
Further, having a unified inbox solves the problem of miscommunication since each customer interaction from the start is safely captured via automation and when a case is shifted from one stage to another, the communication flow becomes smoother as the sales rep is now aware of the customer’s issue when walking into a conversation.
Multi-Chat Window
Multi-Tasking becomes much easier with automation without losing access to any other work you are doing. When you automate your communication channels with an advanced AI technology, it allows you to easily access your chats on the go even if you are working on some other part of the application.
Mobile Ready Solution & Accessibility
The sole purpose of automating systems is to make the sales teams more efficient and what better than a mobile ready solution. When the sales reps have easy access to all their chats and customers with a single click on mobile, they will never have to miss a lead or a communication.
The lesser the number of delayed follow-ups, the higher the chances of capturing and converting a lead. This also ensures that you deliver timely solutions to your customer even on the go.
Conclusion
For the final verdict it will not be wrong to say that the real reason why your WhatsApp, SMS, WeChat Outreach isn’t scaling is not because of your teams being inefficient but due to the lack of a proper communication system that is not only unified, but is also automation friendly and scalable at the same time.
It is high time that the sales teams ditch their spreadsheets and businesses focus on investing in a reliable automated communication system that reduces manual work and helps their business and teams scale at a faster pace while staying relevant in the market.
Automation that feels human is now the key to success for any leading business and for businesses that are collapsing due to lack of such automations must immediately invest in such automated systems for smoother communication and business workflows.
FAQs
Why do Chinese markets use WeChat instead of WhatsApp?
The Chinese markets prefer using WeChat over WhatsApp because it’s an all-in-one app offering messaging, social media, e-commerce, and payment options, making it more convenient for daily life and business.
Is sending more messages an effective way to scale outreach?
Sending bulk messages on any platform may reach a larger audience but lacks personal engagement. Customers start to feel the repetitive messages and end up blocking the message senders. So no. Sending more messages is not an effective way to scale your business in the long run.
How important is CRM integration for scaling outreach?
Having a CRM integration is pretty essential for businesses these days. It allows for a unified messaging inbox with transparent access amongst teams, real-time lead routing, automated workflows, and accurate performance tracking across all messaging channels.
How can teams personalize outreach at scale across multiple channels?
By using centralized customer data, behavior-based triggers, dynamic templates, and channel-specific messaging, all managed from a single platform. Further, the intelligent AI assistant allows your sales teams to draft personalised messages based on customer preferences and data available.
Is scaling messaging outreach possible without increasing team size?
Yes. With unified messaging tools, automation, and intelligent workflows, businesses can significantly scale outreach without adding more sales or support staff.
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