The business economies are developing all over the world and customers are expecting faster responses, constant availability of the brand, and consistent communication across all the channels they use. Viber is one such channel that has emerged as a strong business agent for communication in the past few years in addition to the salesforce CRM.
While Viber is a dominant channel in a lot of the industries, businesses are leveraging more by integrating Viber with their Salesforce CRM. This integration has enabled the businesses to enable 6x faster growth and supercharge their customer conversations. Businesses are able to achieve better conversion rates and close deals 90% faster with the viber and salesforce automation.
This Salesforce Viber integration allows the businesses to access all their communications in a single place, maintain transparent workflows, respond to customers intelligently with the latest AI technologies, and are getting real-time insights into the business performance. This helps the businesses stay on top and beat the competition much faster than they think.
Why Do Businesses Choose Viber to Integrate with Salesforce and Not Any Other Channel?
In recent times, Viber has emerged as a trusted and successful messaging channel for businesses. Businesses are therefore using Viber as a communication channel to communicate with the customers faster, deliver quick responses and resolutions and maintain all the customer data in a single CRM.
Further, the Viber Salesforce integration allows the businesses to get real-time insights into the customer buying patterns and the most popular selling campaigns, helping them to make amendments in the current plan and achieve more than just satisfactory results.
Unified Platform for All Customer Interactions
By integrating viber with salesforce businesses get a unified view of all the customer interactions. This means that each customer interaction is being recorded in detail and all the teams have complete access to the conversation. Now when the case is shifted from one party to another, the sales reps are already aware of the context and they can work on the case from when it was handled to them.
mAI- An Intelligent Communication Assistant
When Viber operating businesses integrate with salesforce CRM they get access to a personalised communication assistant that is AI powered. This AI bot aims to understand your customers, deciphers their past conversations and logs, and based on that analysis it will respond to your customers. When the AI channel analyses the customer behaviour this deeply, the responses automatically start to feel human and customers are kept engaged easily.
Bulk Messaging Features
When Viber is used as an independent messaging channel to reach out to customers, there are certain restrictions on sending bulk messages and messages often require individual formatting and editing to send to the customers. Additional time is spent in creating a broadcast list of customers who will receive the message.
All this manual grunt work is eliminated when viber integrates with the salesforce ecosystem. The businesses get access to pre-created broadcast lists based on the conversations they have had till date and using those lists companies can easily send bulk messages on Viber from within salesforce. The messages can be tailored for individual customer sets as well.
How Is the Viber Messaging Within Salesforce CRM Beneficial For Sales & Marketing Teams?
When businesses use the viber salesforce integration it affects the entire business and has certain more advantages for the sales and marketing teams. It allows these driving forces to analyse the real-time customer insights and see what works for them and what doesn’t. Eventually, the companies can alter their strategies to suit the customer preferences and increase sales.
Automated Lead Generation & Assignment
When businesses using salesforce CRM, collaborate with Viber messaging, it becomes super easy for the sales reps to get quality and verified leads. With the integration in place, each customer query is automatically turned to a lead and is assigned to the right agent based on their skills.
As soon as the lead is assigned to the agent, they receive an instant notification and they can respond to the client quickly. This avoids delayed responses and the customer interest in the business remains intact.
Real-Time Insights & Analysis
With the Salesforce Viber integration businesses, and especially the sales and marketing teams, get access to real-time insights. These insights help the marketing teams to analyse what works for them and what does not. They can strategise their marketing campaigns and promotional offers accordingly and send them to the right set of customers at the right time. The businesses can also manage the frequency of the messaging by setting automatic timers and reminders.
Mobile Friendly Solution
The most common issue that most of the sales teams struggle with is to respond to the customers on a timely basis and not miss any follow-ups. With the integration of viber and salesforce the businesses get a mobile application version with all the features that are available on a desktop.
This allows them to respond faster to the customers without delays and the follow-ups become smooth. With no conversations skipped, lost, or delayed for a long time, the customers remain satisfied and engaged.
Why Is Salesforce the Ideal CRM For Viber Integration?
Salesforce is one of the most powerful CRM used across the world and Viber the most used messaging application. While these are perfectly fine on a standalone basis, the integration makes it even more powerful and supercharges customer communications by almost 6x.
But now the question is why choose salesforce CRM for Viber integration and not any other CRM. The answer is simple. Salesforce is the top rated CRM, is reasonably priced, and offers customised solutions.
Scalability
The Viber and salesforce integration solution offers a great scope of scalability for the businesses. When the leads are being generated and assigned automatically, real-time insights are shared regularly, and bulk messaging, businesses are able to attract more quality leads and scale almost 6x faster.
Customizations
The integration of Viber with Salesforce allows the businesses to create tailored and customized workflows as per their target customer preferences. This means that the businesses are able to communicate better, tailor each message and send them to the right set of customers.
Security
The communications sent via salesforce on Viber are safe and reliable. All the conversations and customer data are well encrypted and therefore remain secure in the system. Whenever the customers decide to move customer data they will be able to do so seamlessly without disrupting the business workflows.
Conclusion
The Viber messaging within the salesforce CRM enables business automation that streamlines workflows and creates a smooth working environment across teams. The sales reps are able to automate their daily tasks of answering routine queries with the smart AI assistant, and do not have to worry about missed leads or follow-ups.
In totality, the salesforce and viber messaging is enabling better client and business communication and driving business growth through automation. More and more companies that use viber are now integrating it with salesforce to widen their audience and increase their sales.
FAQs
Can you send viber messages through Salesforce?
Yes, you can send Viber messages from Salesforce if you have the right tools. This means investing in a Salesforce SMS add-on like Digital Engagement or Marketing Cloud Engagement, creating your own solution with API, or using an SMS app built for Salesforce.
Is Viber an instant messaging application?
Viber is a cross-platform instant messaging application that operates over Microsoft Windows, macOS, Linux, Android, and iOS platforms. Viber lets users message each other and exchange media such as images and video records.
How does Viber–Salesforce integration supercharge customer communication?
The integration enables faster responses, automated workflows, bulk messaging, and real-time insights. Together, these capabilities help businesses improve conversion rates, close deals faster, and scale customer communication more efficiently.
How does the Viber integration support marketing teams?
Marketing teams gain access to real-time customer insights and campaign performance data. This helps them plan targeted promotions, control messaging frequency, and reach the right customers at the right time.
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