Businesses using Salesforce Marketing Cloud have seen impressive results, with a staggering 300% ROI over three years[1].
Marketing Cloud is an all-in-one marketing platform designed to create personalized experiences at every touchpoint of the customer lifecycle. By seamlessly connecting teams with actionable data and Agentforce, teams can collaborate like never before, strengthening customer relationships and driving growth.
For example, a manufacturer of engineered access solutions made the switch to Salesforce Marketing Cloud and saw incredible gains: a 10% increase in conversion rates, a 90% improvement in email deliverability, and a 7% bump in click-through rates.
But with Salesforce regularly rolling out new features, it’s easy for some updates to fly under the radar. That’s why, in this blog post, we’ll dive into the new features of Marketing Cloud in 2025 that can help you optimize your marketing strategies and supercharge your campaign performance.
Top 9 Salesforce Marketing Cloud Features to Use in 2025
Salesforce Marketing Cloud is constantly evolving, offering marketers cutting-edge tools to elevate customer engagement and simplify campaign management. So, what makes Marketing Cloud a standout solution?
Build AI-Powered Campaigns With Agentforce
With Agentforce Campaign Designer (Beta), you gain a powerful AI-driven tool that lets you design and manage multi-channel campaigns from one centralized interface. This means you can create and edit landing pages, email content, and campaign strategies seamlessly, giving you more time to focus on high-level strategy rather than manual content creation.
This tool is particularly valuable if you’re managing large, complex campaigns across multiple channels. It saves time and ensures consistency across all touchpoints, so your messaging stays cohesive and impactful, no matter the platform.
WhatsApp Integration for Global Engagement
Boost your global reach with WhatsApp Integration in Marketing Cloud Campaign Flows. This feature enables two-way conversations and allows you to share rich media, such as videos and documents, within your automation workflows.
Additionally, with built-in compliance tools and performance tracking, you can engage customers on WhatsApp, knowing that your messaging is impactful and in line with global data privacy standards.
Align Sales and Marketing Efforts With Marketing Cloud Connect
Marketing Cloud’s popularity is largely due to its seamless integration with other Salesforce Clouds. With Marketing Cloud Connect, marketing and sales teams can effortlessly share assets and data, improving alignment and coordination.
The connector enables automated customer journeys triggered by Salesforce CRM data. It also allows you to easily add or remove prospects from campaigns based on their interactions with sales representatives.
Keep Your Assets Organized and Consistent
Marketing Cloud has introduced several new features for content creation. A new “Processing” content status helps you keep track of pending updates for landing pages, forms, and branding.
Collaborating with your team has also become more efficient with the addition of a shared workspace for duplicating and managing content. This ensures everyone stays aligned and can work together seamlessly.
To maintain a consistent brand presence, default branding options are now automatically applied across all emails, landing pages, and forms. Forms also adapt to match the branding of your workspace, landing pages, or external sites, creating a unified look and feel across all customer touchpoints.
Blockout Windows for Optimized Scheduling
With Blockout Windows, you can control when your messages go out, ensuring they’re sent at the right time. This feature allows you to prevent messages from being sent during specified blackout periods, respecting your customers’ preferences and time zones.
Whether you’re sending SMS or WhatsApp messages, this helps you stay relevant and avoid disrupting your customers at inconvenient times, leading to a better customer experience.
Reusable Personalization With Dynamic Content Blocks
Salesforce has upgraded its dynamic content capabilities, making it easier for you to create reusable personalization rules for email campaigns.
Instead of setting individual rules for each email, you can now assign rules to content blocks, ensuring consistency across multiple emails. Edit a rule in one place, and all related emails are updated automatically.
Plus, with the new Expressions feature, you can pull real-time data, like the most recent Opportunity record, for more personalized and dynamic email content.
Enhance Campaign Management With Flow Status Tracking
Salesforce has introduced new features for improved campaign management, including the ability to track the status of all automation flows within a campaign.
The ‘Campaign Stage’ field provides a snapshot of marketing automation performance, while flow version tracking allows you to monitor flow executions, facilitating troubleshooting and optimization.
Embedded Forms for Seamless Data Collection
You can now connect your existing web forms directly to Marketing Cloud using Embedded Forms, which automatically records submitted data. This makes data collection smoother and more efficient, allowing you to manage leads more effectively and improve the accuracy of your campaigns.
Target the Right Audience With Reusable Segmentation and Quick Filters
With Marketing Cloud, you can create and save reusable audience segments, minimizing repetitive tasks and saving time.
The Segment Membership preview feature allows you to review and fine-tune your audience before launching a campaign, making sure your messages reach the right people, every time.
Miscellaneous Features to Use
- Simplify Data Management with Structured Query Language (SQL): Use SQL to extract complex customer segments and manage large datasets with ease. It allows for adjustments and merges of extensive tables, streamlining your marketing efforts.
- Cross-Team Visibility with Marketing Calendar Integration: Salesforce Calendar integration lets your sales teams view your marketing activities, improving collaboration and alignment across teams.
Conclusion
Salesforce Marketing Cloud is one of the most preferred tools for marketers – and for all the right reasons!
In a world where we’re all trying to do more with less, it offers a one-stop solution for juggling multiple tasks. Whether it’s email, mobile, social media, or websites, you’ve got everything in one place, making your digital marketing a breeze.
What really sets it apart?
Personalized, timely campaigns that create memorable customer experiences. Plus, with a suite of studios, builders, and AI-powered tools like Einstein, you’re armed with everything you need for a data-driven marketing strategy.
Sure, it requires some tech know-how, but for businesses that dive in, the rewards in customer engagement and impact are worth every bit.
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References
1 – https://www.salesforce.com/news/stories/forrester-study-marketing-cloud-roi/