Meta Is Where Your Customers Are. Salesforce Is Where Your Business Runs. Here Is How You Connect the Two

Facebook, Instagram, WhatsApp, three of the highest-traffic customer communication channels in the world and for most businesses, completely invisible to their CRM. A lead comment on your Instagram ad. Someone messages your Facebook page. A customer follows up on WhatsApp inbox. Three separate conversations, happening in three separate places, none of them making it […]