With 71% Viber users in the Philippines, this messaging application dominates the industry followed by 60% Messenger users and only 40% WhatsApp users. The Viber messaging app is not only used by local Filipinos but is also a go to text messaging application for the business owners there. However, it is nearly impossible for businesses to manage all this single handedly and therefore, the Viber Salesforce Integration in the Philippines brought a revolution in the business markets.
This disruptive integration between Viber and Salesforce has completely changed the way people do business in the Philippines and is helping them scale their business like never before. With this Viber and Salesforce Integration, the businesses in the Philippines have now got a unified customer dashboard for all their business needs and requirements.
Not only the Philippines, but this Salesforce integration has also helped other businesses in Vietnam, China, Cambodia etc. to upscale their businesses by nearly 4%. The Zalo Salesforce integration helped business in Vietnam, WeChat Salesforce integration in China, Salesforce Telegram integration in Cambodia, and many more.
How Businesses Traditionally Work with Viber?
Before we dive into the Viber Salesforce integration in the Philippines, let us understand how a typical or traditional business works with Viber.
Viber being a popular app in the Philippines with great credibility and goodwill, businesses will first download the application and give business access to their teams. Then they will create different communication channels or groups within this application like one for running or sending marketing campaigns and communications, one to handle all the customer complaints, one for the internal teams, one for any external stakeholders, and maybe more.
With that being done, the concerned teams will start coordinating with their customer messages on different channels. Now comes the challenging part. When teams and businesses start communicating with such a large pool of customers, they often miss out on responding to all queries and channels.
This not only leads to losing out on potential leads and customers but also leads to missed information that may have been beneficial for the business. So to solve this problem, this is where the Salesforce and Viber integration comes into play.
Why is the Viber Salesforce Integration in the Philippines Important for Businesses?
The Viber Salesforce Integration in the Philippines is a transitional step for businesses in the country as it can not only help them keep the records in one place but also helps them communicate on different platforms via a single Salesforce CRM platform (Communicat-O).
To understand the business advantages of the Viber Salesforce integration in the Philippines take a look at the diagram below. While these are only a few advantages, the integration can do much more.
A Single Dashboard for all your Needs
The Viber integration with Salesforce gives the business owners a single or unified dashboard to communicate with customers and reduces the hassle of communicating through different groups or communities within a single application like Viber.
No More Lost Communications
Managing multiple communications from different customers can be challenging for businesses and often leads to missed communications. To resolve this issue, what the Viber Salesforce integration in the Philippines will do is that, it will have all the communications on a single dashboard and the entire team can have access. This way it becomes easier to keep track of communications and the chances of missed ones are reduced by almost 80%.
Timely Reminders to Close Cases
With the Salesforce Viber integration businesses can send timely reminders not only to the customers but within the team as well to close the pending or open cases on a timely basis. This is called workflow automation and makes the business communications easier.
Personalized Marketing Campaigns
With all the customer information at one place, businesses can easily personalize the marketing campaigns, understand which ones work best for them, and also gain in-depth insights to the existing marketing communications being run. This helps in curating a tailored plan for each kind of customer group contributing to business growth.
Streamlines Workflows and Communications
The Salesforce integration with Viber streamlines the communications within the team as well as with the other stakeholders. With internal team workflows being streamlined, each agent and team is aware of the existing problems and can work on resolving the issues together in the least amount of time. On the other hand the customers get timely responses to their queries, 24*7 available chat support with AI, and instant updates on all campaigns and communications (if any).
Personalized Customer Engagement
With all the data available at a single place, companies can send personalized and targeted messages and responses to the customers. They can engage the existing users with loyalty benefits, birthday benefits and even re-engage the inactive users.
Are there any Challenges with the Viber Salesforce Integration in the Philippines?
While the integration is done to make the workflows easier and streamline the entire communication channel, there still may be some challenges that businesses face initially. However, they can be overcome easily with some knowledge and study.
Complicated Messaging
One challenge that businesses can face is that in order to make the communications interesting, businesses often start using complex language and over the top messaging. This should not be done. Businesses should keep the AI messaging simple and easy to understand language. This attracts more customers and keeps them engaged for longer durations.
Sending Communication to all Customers
Another challenge that businesses can face is common messaging. The unified dashboard with the Viber Salesforce collaboration helps the business identify different customers, converts them to leads and gives an insight into customer psychology. This should be used to the advantage, and businesses can tailor messages as per the individual customer needs and requirements.
Frequency of Messaging
Some businesses may struggle with finding that perfect balance of sending messages. Too many messages can annoy customers while too few can make them lose their interest. To overcome this, business owners can monitor the customer reactions on different types of communications that were sent and adjust their schedules accordingly.
In Conclusion
The Salesforce Viber Integration in the Philippines is a transformative experience for businesses and can help the businesses grow significantly. It not only increases the customer engagement, but also gives a deeper insight into the overall business workflows, customer insights, and much more.
This game changer integration will help the Philippines business owners achieve better results with reduced efforts. Companies that chose Salesforce integration can start enjoying the benefits of a faster reach and improved customer satisfaction.
If you are ready to grow your business and unlock your full potential, book your free trial with us now
For more insights, updates, and expert tips, follow us on LinkedIn.