Best practices for conversational text messaging in higher education

You will lose customers if you keep them waiting or make them feel like they are not having a good time. You will probably also miss out on selling opportunities and the trust of your customers by not keeping your service up to the mark. Bad customer service can put a stop to your business. Does anyone want that? Of course not! 

The Salesforce chatterbot powered by Communicat-O has been designed specially to turn this around. 

In this modern era, you will find chatbot solutions available for almost every industry- marketing, government, finance, B2B interaction, real estate and even Healthcare. This is mainly because people find chatbots more reliable for getting answers than website forms. 

With the advancement of technology, now the chatbot does more than answer. For example, the salesforce chatterbot offers many essential things like the diagnosis of symptoms, mental Healthcare consultations, nutrition facts, and tracking in the healthcare industry. 

It played a significant role in answering questions during the covid 19 pandemic. 

 

What is a Chatbot?

Salesforce created chatterbots/ chatbots to understand and handle customer interactions with the help of AI. A chatterbot is a virtual assistant that works like a solution that uses AI to help you solve your clients’ needs. We have enhanced and taken forward the vision with our product- Communicat-O. 

It saves your team’s time and effort by answering automatically. That will help the organization reduce the human team’s workload and save time and money. 

Salesforce is very helpful for analyzing customer data, supporting managers and directors by taking effective decisions and enhancing productivity. 

Artificial intelligence has improved productivity without sacrificing quality by using its two primary skills; Machine learning and Natural language processing (NLP). For example, in Customer Service, AI has freed up human work capacity to work on more complex issues.

Let’s dive right into 11 things you probably forget to do with your salesforce chatterbot. 

 

1- Determine the Availability of your Bot

If your company usually faces loads of calls and messages, then Salesforce Chatterbot can help you ease it. In addition, some companies can improve their management levels by serving customers on these platforms. But generally, the more challenging issue the company faces is to serve the customers right and connect with them directly. 

Therefore, Communicat-O keeps your bot available 24*7 and ensures there is no downtime. 

 

2- Collect Consumer Data 

Salesforce chatterbots are designed to reduce and enhance the work which used to be done by human force. Chatterbots are intended to do some functions better in less time. 

Customer service and collecting consumer data can be done with the help of Salesforce ChatterBot. Human resources can be conserved as Communicat-O enables intelligent automated replies by leveraging technology and AI.

 

3- Better ROI

As you might know, ROI is directly proportional to how any industry uses the salesforce chatterbot. 

The significant benefit you can avail for your business by using chatterbot is reducing handle time, increasing CSAT, and increasing case deflection. 

Using Communicat-O, your business benefits at a minimal cost as low as $15/user/month, so the more use of the bot, the better the ROI. 

 

4- Automate Resolve Customer Issues 

Customer is key to any industry for it to work well. Any company will like to improve and hold onto their customer base with your product or service happy. For keeping your top clients happy, these companies prefer to rely on NLP and connected CRM data. 

Salesforce has introduced Einstein Bots which are AI-powered and CRM connected chatbots. That will benefit the advances in AI and help reduce the costs for the company. 

 

5- Track Performance  

Communicat-O has a built-in performance analysis program installed. With the help of the bot, you can measure the metrics such as response time average, handle time and other factors related to keeping work on track. With metrics handy, it helps make decisions faster and better.

 

6- Effectively Connect With Business Process  

Many industries, including Healthcare, are already effectively using the salesforce chatterbot as an essential and integral part of their customer service. 

Communicat-O integrates chatterbots into existing business processes to start actions on the agent’s side. For example, we are successfully using Bots to connect with customers and finish the required steps automatically on the agent’s behalf. 

 

7- Build CRM with AI 

Build your customized chatterbot with Communicat-O. It will help you create conversational flows that will connect data in salesforce by using simple language for better understanding by the customers. 

The benefits of advances in AI with the help of Communicat-O  in Salesforce will help make the customer experience more authentic. For example, you can add common types of customer questions and answers to them and some human-like dialogues for better customer interactions. 

 

8- Reduce Cost 

It goes without saying that a trained chatterbot who takes care of customer service 24*7 makes the human support team useless. Therefore, the more intelligent your solution is, the lesser your cost. 

Having a bot powered by Communicat-O with 24*7 service reduces the human services and helps the company save some costs. 

 

9- Boosts Sales 

Along with resolving customer complaints and queries, the salesforce chatterbot can also detect sales and carry out real-time selling actions. With the help of this virtual assistant, your sales team’s workload will reduce. 

 

When our chatterbot detects a potential sale, it asks the customer to fill out a form and send the details to the sales team. In simple words, the bot automatically connects seamlessly to your CRM workflow. 

 

10- Offer Unlimited Support  

You can now forget about making your customers unhappy with no or late response. As of now, you can entirely rely on Communicat-O’s chatterbot to resolve any customer complaints and demands immediately and 24*7 in all your channels and websites. That way, you will have excellent customer relations maintained. 

 

11- Build a Team for your bot 

 

Building an effective team for your bot is very crucial for your industry. You must have three stakeholders- 

 

  • Product Owner
  • System Administrator 
  • Content Writer 

 

Keeping the above three staff will help you ensure that your bot is working effectively. In addition, they will help you incorporate the bot with the external system, design the conversion for advertising and communications, and manage the bot’s versions.

You will lose customers if you keep them waiting or make them feel like they are not having a good time. You will probably also miss out on selling opportunities and the trust of your customers by not keeping your service up to the mark. Bad customer service can put a stop to your business. Does anyone want that? Of course not! 

The Salesforce chatterbot powered by Communicat-O has been designed specially to turn this around. 

In this modern era, you will find chatbot solutions available for almost every industry- marketing, government, finance, B2B interaction, real estate and even Healthcare. This is mainly because people find chatbots more reliable for getting answers than website forms. 

With the advancement of technology, now the chatbot does more than answer. For example, the salesforce chatterbot offers many essential things like the diagnosis of symptoms, mental Healthcare consultations, nutrition facts, and tracking in the healthcare industry. 

It played a significant role in answering questions during the covid 19 pandemic. 

 

What is a Chatbot?

Salesforce created chatterbots/ chatbots to understand and handle customer interactions with the help of AI. A chatterbot is a virtual assistant that works like a solution that uses AI to help you solve your clients’ needs. We have enhanced and taken forward the vision with our product- Communicat-O. 

It saves your team’s time and effort by answering automatically. That will help the organization reduce the human team’s workload and save time and money. 

Salesforce is very helpful for analyzing customer data, supporting managers and directors by taking effective decisions and enhancing productivity. 

Artificial intelligence has improved productivity without sacrificing quality by using its two primary skills; Machine learning and Natural language processing (NLP). For example, in Customer Service, AI has freed up human work capacity to work on more complex issues.

Let’s dive right into 11 things you probably forget to do with your salesforce chatterbot. 

 

1- Determine the Availability of your Bot

If your company usually faces loads of calls and messages, then Salesforce Chatterbot can help you ease it. In addition, some companies can improve their management levels by serving customers on these platforms. But generally, the more challenging issue the company faces is to serve the customers right and connect with them directly. 

Therefore, Communicat-O keeps your bot available 24*7 and ensures there is no downtime. 

 

2- Collect Consumer Data 

Salesforce chatterbots are designed to reduce and enhance the work which used to be done by human force. Chatterbots are intended to do some functions better in less time. 

Customer service and collecting consumer data can be done with the help of Salesforce ChatterBot. Human resources can be conserved as Communicat-O enables intelligent automated replies by leveraging technology and AI.

 

3- Better ROI

As you might know, ROI is directly proportional to how any industry uses the salesforce chatterbot. 

The significant benefit you can avail for your business by using chatterbot is reducing handle time, increasing CSAT, and increasing case deflection. 

Using Communicat-O, your business benefits at a minimal cost as low as $15/user/month, so the more use of the bot, the better the ROI. 

 

4- Automate Resolve Customer Issues 

Customer is key to any industry for it to work well. Any company will like to improve and hold onto their customer base with your product or service happy. For keeping your top clients happy, these companies prefer to rely on NLP and connected CRM data. 

Salesforce has introduced Einstein Bots which are AI-powered and CRM connected chatbots. That will benefit the advances in AI and help reduce the costs for the company. 

 

5- Track Performance  

Communicat-O has a built-in performance analysis program installed. With the help of the bot, you can measure the metrics such as response time average, handle time and other factors related to keeping work on track. With metrics handy, it helps make decisions faster and better.

 

6- Effectively Connect With Business Process  

Many industries, including Healthcare, are already effectively using the salesforce chatterbot as an essential and integral part of their customer service. 

Communicat-O integrates chatterbots into existing business processes to start actions on the agent’s side. For example, we are successfully using Bots to connect with customers and finish the required steps automatically on the agent’s behalf. 

 

7- Build CRM with AI 

Build your customized chatterbot with Communicat-O. It will help you create conversational flows that will connect data in salesforce by using simple language for better understanding by the customers. 

The benefits of advances in AI with the help of Communicat-O  in Salesforce will help make the customer experience more authentic. For example, you can add common types of customer questions and answers to them and some human-like dialogues for better customer interactions. 

 

8- Reduce Cost 

It goes without saying that a trained chatterbot who takes care of customer service 24*7 makes the human support team useless. Therefore, the more intelligent your solution is, the lesser your cost. 

Having a bot powered by Communicat-O with 24*7 service reduces the human services and helps the company save some costs. 

 

9- Boosts Sales 

Along with resolving customer complaints and queries, the salesforce chatterbot can also detect sales and carry out real-time selling actions. With the help of this virtual assistant, your sales team’s workload will reduce. 

 

When our chatterbot detects a potential sale, it asks the customer to fill out a form and send the details to the sales team. In simple words, the bot automatically connects seamlessly to your CRM workflow. 

 

10- Offer Unlimited Support  

You can now forget about making your customers unhappy with no or late response. As of now, you can entirely rely on Communicat-O’s chatterbot to resolve any customer complaints and demands immediately and 24*7 in all your channels and websites. That way, you will have excellent customer relations maintained. 

 

11- Build a Team for your bot 

 

Building an effective team for your bot is very crucial for your industry. You must have three stakeholders- 

 

  • Product Owner
  • System Administrator 
  • Content Writer 

 

Keeping the above three staff will help you ensure that your bot is working effectively. In addition, they will help you incorporate the bot with the external system, design the conversion for advertising and communications, and manage the bot’s versions.

conversational text messaging in education

Today, if there is one thing that students are attached to most of the time is their mobile phones. Mobile phones have become the arch-enemy of parents and teachers. They are perturbed to see their children always clinging to their phone’s text messaging feature over one app or the other all day. This pattern of students being on the phone has made it quite evident that students can’t resist cell phones and, consequently, text messaging. 

Higher education has witnessed a grand transformation from the traditional way of sitting in classrooms to sitting in front of a screen, from offline to online. And for this transition to happen so smoothly only because mobile phones jumped in to fill the void. Mobile phones, which were once considered a distraction, have now become the source of education; every student is now learning it online, whatever they used to learn through the classroom form of education. 

It’s about time we use this pattern to our advantage. This habit of students always clinging to their phones can also be used to their benefit. We see that smartphones are used more for texting and browsing social media than anything else. Adding two and two, it will make sense if we incorporate conversational text messaging for students to cover recruitment drives, admission purposes, and administration. We have seen the enrollment rate falling for colleges or universities in the past few years, so it has become more crucial for colleges or universities to use text messaging even more effectively to attract and bewitch students.

On average, students receive 3000 texts a month, and almost all of them are read within 3 minutes of receiving. Text messaging is in an embryonic stage as an effective integrated marketing tool. It would still require a strategic implementation so that the interconnection between students and universities or colleges is not abused. Text messaging forms a very personal form of interaction and is often not ignored when used effectively. 

Universities often feel helpless when they see that they can’t reach students as they don’t respond to their emails or phone calls. Besides social media, texting is the only way students wish to communicate. However, this should not encourage colleges to drop out of the traditional way of communicating with students. They can now develop a more holistic approach to communicating with students, allowing them to choose from- texts, phone calls, or emails. Communicat-O is one such tool that can make this process easier for higher education institutions.


How can higher education providers use text messaging to recruit and engage more students?

 

Sharing essential information with potential students:-

Students want everything in a manner that is most convenient to them. Even though students can look up anything from the course structure, fees, faculty, location to the food available in the canteen on the university’s website, it would be more convenient for them to receive all this information in a personalized manner over a text. This makes them feel more connected to the institution. Being said that, too much sugar also spoils the tea; similarly, messages sent should not be overdone, then they’ll feel an instant disconnect.

This might have started to look highly tedious to you already. Still, Institutions can send short messages to students in the most efficient way, listing various reasons to apply for their institution, providing brief comparisons with their counterparts, essential information like scholarship programs, fee waivers, deadlines to use, etc.



Offering real-time assistance:- Text messaging is more appealing to students because they receive an instant response. While communicating to educational institutions is more of a tedious process, writing an email to one department, forwarding to another, etc. Such streams of communication can be draining as they consume a lot of time, making them less appealing.

With Communicat-O’s automated and intelligent messaging, your institute can be more responsive to students’ queries and offer real-time help and solutions, making a real connection with the institution. To add to this, Communicat-O’s unified inbox makes sure that no message is ever overlooked. This will also act as a catalyst to skyrocket institutions’ engagement rate with the potential students and their students. With a college SMS option available, prospective students will be more likely to send in their questions and, in turn, apply to institutions’ programs.

Scheduling appointments for campus visits:- Every potential student wants to visit campus before actually enrolling in the college. They want a glimpse of all the college facilities, faculty, campus, etc. Scheduling appointments via email or phone is a no-go for today’s youth. This can be patched with Communicat-O’s intelligent conversational property. 

Instead of scheduling campus visits via email, students will be more inclined to use a more interpersonal way of communication with Communicat-O. Once Communicat-O is aligned and set up with your Salesforce CRM, scheduling appointments with interactive messaging is something your students can enjoy at their fingertips without any added hassle for the management. Scheduling campus visits via texts also gives an ad on the advantage of personalizing the message and sending reminders for a visit.

  Assistance with incomplete applications:-

 A decent number of students miss out on getting admitted to the colleges they have applied for. Most of the students are not very elaborate when they are filling out their application forms; they tend to miss out on small details, which in turn, results in rejection of their applications. 

Colleges can send a personalized text with Communicat-O without any added effort to students about the missing information in their application and send courtesy reminders for pending documents. This information will ensure that applications are received promptly, and the scope of rejection of applications can be reduced to a great extent. Thus, giving students a chance to not miss out on the college they have applied for. Inculcating text messaging into their recruitment program also gives a helping hand to admission and enrollment staff. This helps them to switch from mass communication to personal efficiently and quickly. All university staff can chime into the same messaging thread to resolve issues faster and make communication effortless. This also helps them reduce their workload of following up on emails transferring emails or calls to the party concerned.  Communicat-O powered by salesforce holds the potential to take your communication and strategy to a different dimension altogether, performing functions that are next to impossible to achieve with manual management and providing convenience which might spoil any student on the planet; Communicat-O makes for the best addition you can have to your current strategy.

With the advancement of social media and online-based education, text messaging has become a marketing tool that generates excellent ROI. Communicat-O helps you create great ROI, ensuring higher education text messaging is done right.





Head Office

Office No 204-206, 2nd Floor, Global Business Park Zirakpur, Punjab

Branch Office

Level 3, Augusta Point, Golf Course Road, Parsvnath Exotica, Sector 53 Gurugram, Haryana

Choose Communicat- O

Our Salesforce Social media Engagement Tool helps you to create large volumes of personalized conversations with minimal drudgery and maximum impact across social media and text messaging platform.

Get in Touch

Head Office

Office No 204-206, 2nd Floor, Global Business Park Zirakpur, Punjab

Branch Office

Level 3, Augusta Point, Golf Course Road, Parsvnath Exotica, Sector 53 Gurugram, Haryana

Choose Communicat- O

Create large volumes of personalized conversations with minimal drudgery and maximum impact. across social media and text messaging platform

Get in Touch

Get in Touch